Case Study
Independent Music Label
In this case study, the country’s #1 independent private music label was seeking strategy and implementation in scaling their offer. Supporting well-known artists like Foogiano, Money Mu, and Geezy Escobar, the client’s goal was to help aspiring artists develop professional music careers — at scale!
2.5x
Return on Ad Spend
40%
Increase on AOV
$63k
Profit in 2 months
The Situation
The nation’s #1 independent music label had an offer that they were looking to scale. The offer — an opportunity to have your music reviewed by a professional — was being sold strictly through organic marketing. In working together, the client was looking for a way to consistently, and reliably, scale the offer to new customers using traffic and funnels.
The Work
- Lead generation to collect emails and phone numbers
- Full funnel build to automate the selling process
- Upsells to increase Average Order Value (AOV)
- Email optimization to maximize customer experience
- Video editing for ad placement
- Facebook and Instagram ads
- YouTube ads
The Results
- Like pouring gasoline on wildfire!
- 2.5x Return on Ad Spend
- Avg $16 CPA on a $25 product with an AOV of $40 (~$24 profit PER order to cold traffic)
- 45 NEW customers per day
- Increased AOV by 40% (from $25 to $40) by introducing 2 upsells after their main product
- $63k in profit in 2 months
The Takeaway
Companies with fantastic offers win. If your company has an offer that your audience loves, and you don’t currently have a predictable marketing system behind it, you have a golden opportunity to scale your business. With the help of a marketing funnel, some targeted traffic, and a delivery system, get ready to turn on the money machine.