Case Study
B2B Lead Generation
In this case study, Kevin worked with a start-up that was breaking through the Thermal Scanning space in the midst of the COVID-19 pandemic. Through a combination of lead generation campaigns, the company was able to 5x their Return on Ad Spend.
$150k
In new business during the pandemic
5x
Return on ad spend
85
Call bookings for a brand-new business
The Situation
During the height of the COVID-19 Pandemic, a company approached us to bring their new offer to market. The offer was a thermal body scanner that identified higher-than-normal body temperatures. At the time, the market was extremely saturated as many companies rushed to get similar products to market. The company was looking to find the most efficient way to go-to-market and begin positive cashflow.
The Work
- In-depth market research
- Brand and offer consultation
- B2B lead generation funnel
- Facebook and Google ads set-up
- Call scheduling system buildout through Calendly
- Google voice set-up
- Tech Stack: Clickfunnels, Calendly, Mailchimp, Google Voice, Google Optimize
The Results
- 85 call bookings
- $150k+ in total revenue in 3 months of ads
- Over 5x+ Return on Ad Spend (ROAS)
The Takeaway
Move fast. One of the most valuable lessons learned from this case study was to test your offer and move fast. Within 30 days, we were able to get a lead generation funnel live with traffic. This gave us more opportunity to capture market share in a competitive market. In the first 45 days, we were able to successfully test multiple different offers, price, and sales systems.