Case Study
Ecommerce
In this case study, Kevin worked with one of the internet’s largest and most trusted sources for survival and preparedness products. Dedicated to helping beginners to experts prepare for potential threats, this company offers an array of products to help their customers have physical preparedness.
3x
Increase in AOV from front-end price
3%
Conversion rate to cold-traffic
$50k
In new front-end profits
The Situation
This company is as one of the largest online survival e-commerce brands. In working with Kevin, they looked to build a successful direct response marketing division to help them acquire new customers through the use of funnels.
The Work
- Full funnel strategy
- Complete funnel build around one of the best-selling products
- Created Top of Funnel (TOF) and Middle of Funnel (MOF) landing pages specific to the buyer’s journey
- Set-up multivariate split tests, testing different factors like: offer, price, copy, design, and upsells
- Implemented upsell/downsell series to increase Average Order Value (AOV)
- Introduced SMS strategy on their Shopify store
- Tech Stack: Clickfunnels, Shopify, Active Campaign, Attentive, Ship Station
The Results
- Improved conversion rate from 1.5% to 3% to cold traffic
- $120k in gross sales on $70k ad spend - $50k in front-end profits
- 1.7x Return on Ad Spend (ROAS) to COLD traffic
- Increased AOV to 3x front-end price (from $19.99 to $72.60)
The Takeaway
Always be testing. The success of this funnel came from always testing: offers, pricing, copy, upsells, etc. Because of our ability to test over a 5 month period, we were able to identify which pages had the highest conversion rates.
After our work together, the company uses this asset to bring in a stream of NEW customers each day — at profit (something very rare for most businesses)!