In this case study, Kevin worked with one of the internet’s largest and most trusted sources for survival and preparedness products. Dedicated to helping beginners to experts prepare for potential threats, this company offers an array of products to help their customers have physical preparedness.
Increase in AOV from front-end price
Conversion rate to cold-traffic
In new front-end profits
This company is as one of the largest online survival e-commerce brands. In working with Kevin, they looked to build a successful direct response marketing division to help them acquire new customers through the use of funnels.
Always be testing. The success of this funnel came from always testing: offers, pricing, copy, upsells, etc. Because of our ability to test over a 5 month period, we were able to identify which pages had the highest conversion rates.
After our work together, the company uses this asset to bring in a stream of NEW customers each day — at profit (something very rare for most businesses)!
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