Case Study
Coach/Consultant
In this case study, Kevin worked with an independent health coach to develop a new-user acquisition funnel. Using a multi-channel approach, the client was able to bring in a 4x ROAS.
4x
Return on Ad Spend
$50k
Profits in 3 challenges ran
50%
Lower cost per lead
The Situation
The client came to us with the goal of shortening their new-user acquisition window from 45 days down to <14 days. Building off previous campaigns, we designed a multi-channel challenge funnel which ascended potential customers from cold to hot leads within a 7-day window.
The Work
- Re-structured/re-mapped the buyer’s journey from a 45-day window to a 7-day window
- Built a challenge funnel with the goal of liquidating ad costs
- Re-designed a new front-end offer with 2 upsells to increase Average Order Value (AOV)
- Automations for email / SMS follow up
- Created a new application funnel for all customers of the 5-day challenge
- Implemented a post-challenge email series
- Facebook group set-up and structure
The Results
- Ran 3 challenges, producing average 4x Return on Ad Spend
- 50% front-end ad spend was liquidated from challenge purchasers
- All significant revenue was brought in through the sale of the high-ticket program
- Decreased call booking prices from $300 per call to $150 per call by creating a specific call booking funnel
- $50k in profit with 3 challenges
The Takeaway
When you focus on a specific journey that your customer will go through, you can significantly decrease your cost per acquisition.
Focus on front end acquisition plus maximizing your customer lifetime value. By implementing a revenue maximizing strategy, we were able to cover 50% of the ad spend by strategically creating a funnel that maximized profits on the front-end.