In this case study, Kevin worked with an independent health coach to develop a new-user acquisition funnel. Using a multi-channel approach, the client was able to bring in a 4x ROAS.
Return on Ad Spend
Profits in 3 challenges ran
Lower cost per lead
The client came to us with the goal of shortening their new-user acquisition window from 45 days down to <14 days. Building off previous campaigns, we designed a multi-channel challenge funnel which ascended potential customers from cold to hot leads within a 7-day window.
When you focus on a specific journey that your customer will go through, you can significantly decrease your cost per acquisition.
Focus on front end acquisition plus maximizing your customer lifetime value. By implementing a revenue maximizing strategy, we were able to cover 50% of the ad spend by strategically creating a funnel that maximized profits on the front-end.